Chapter Four

Marketing Your Virtual Assistant Business

Start aggressively marketing your virtual assistant business as soon as possible. Marketing is going to be a critical part of your business as long as you are in business, so it should always be on your mind whether your business is ten days or ten years old.

If you wrote a business plan, you already know which avenues you are going to take to market your business. If you have not yet written a business plan, sit down and make a list of all the ways you can market your business.

One of the first and most important steps in marketing your business is to purchase a domain name for your business Web site and Web hosting. Both are fairly inexpensive and you can purchase Web hosting per month or per year, whichever is most convenient for you.

You must have a Web site if you are going to run a virtual assistant, or any, business. If you do not have the funds to hire a professional Web site designer, you can purchase a template and customize it yourself for fairly inexpensive.

Getting your Web site online should be your first priority once you have completed all the legalities of opening your business. Your Web site is essential to introducing yourself and your business to potential customers.

But, you are not done once your Web site goes live. You must then drive potential clients to your Web site and to your business. You have a plethora of marketing options, many of which are free or cost very little money. You may want to market your business by doing some or all of the following:

  • Write articles and submit them to article directories, blogs, and ezines.

  • Join relevant forums, where you can potentially meet clients, and start making posts. Put your business name and Web site URL in your signature line, so potential clients know how to find you.

  • Join your local Chamber of Commerce and attend events where you can network. One of the benefits of joining the Chamber of Commerce is having your business listed in the official Chamber of Commerce member directory.

  • Have business cards printed that you can then hand out to prospective customers

  • Become a member of the Better Business Bureau and the online Better Business Bureau. (You must be a member of the traditional BBB if you want to apply to become a member of the online BBB.)

  • Write and submit press releases relevant to your business (i.e. announcing the opening of your new virtual assistant business) to online press release Web sites and to local media.

  • Make use of your email signature line by advertising your business name, phone number, email address, and a brief blurb about the services you offer.

  • Find online directories and submit your business information to them. Such directories might include the online yellow pages. If you think you can get work in your own town, consider having your business listed in the yellow pages.

  • Of course, these are only a few of the many ways that you can market your services to potential clients. The key is to be creative and to implement marketing techniques that work for you. If you find that a particular marketing method is not working, stop using it and try something else.

    Next: Chapter Four: Preparing Your Business For Launch

    Previous: Chapter Three: Virtual Assistant Business Legalities

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